Welcome to Loyalty Volkswagen.
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Effortless Auto Financing
Whether you’re looking to buy or lease, you’ll find our competitive finance packages as meticulously handcrafted as the cars themselves.

Value Your Trade-In
Trade in your old vehicle and upgrade to a brand new one with ease!
Drive Into Savings
We take pride in providing our customers with exceptional deals and unbeatable savings on a wide range of vehicles. Whether you're in search of a stylish sedan or a spacious SUV, our dealership has something for everyone.


Your one-stop destination for authentic OEM parts
We understand the importance of genuine and reliable parts to keep your vehicle running smoothly. Whether you're looking for replacement parts or accessories to enhance your driving experience, our knowledgeable team is here to assist you.

Welcome to
Loyalty Volkswagen
Welcome to Loyalty Volkswagen, an all-new Chester Volkswagen dealership built on trust and transparency. Commitment to customers and community. And giving you more. Like a good honest deal on new and used cars. Fair value for your trade. Hassle-free service. And Lifetime Loyalties, our extra value program. It’s good for as long as you own your Loyalty vehicle, and it comes at no charge with every new car and many used cars we sell.
Visit us in Chester, VA
Get Directions
16300 Loyalty Way
Chester, VA 23831
Open Today! Sales: 9am-9pm
Open Today! Service: 7:30am-6pm
Open Today! Parts: 7:30am-6pm
Customer Reviews
Read All ReviewsI had a great experience as always. Service was fast and exceptional. Service area was clean and inviting.
Very pleased with the service I received for my yearly checkup and maintenance. Not sure of the girl's name that worked with me but she was very nice and friendly and helpful.
Amazing dealership with amazing staff. I can only speak highly of Michale Altizer for he has taken such great care of me every time I visit. He is knowledgeable, understanding, and willing to do whatever it takes to make sure you are being taken care of.
I love the 2025 Volkswagen Jetta it a nice ride everything and I love it
Easy buying process, nice sales people, and good service center. I love the videos I get detailed the service requested and any other recommendations.
Kody Ellen was wonderful! I was in and out with a new car in less than 2 hours. He was a great tool in helping me make a decision. No pressure at any moment. Could not be happ With the experience !
Whenever I Take My Car In Fir Service. The People There Are Alway's Nice And Curtious. Robert Wilson Is Amazing. Always Very Helpful When It Comes To Serving Your Vehicle. He Works There In The Service Department.
Top notch facility and excellent customer service! Clear communication and honest pricing, quite a refreshing change from some of the other dealerships I've dealt with.
Logan was friendly and professional as soon as I walked in the door. I knew I wanted to by a VW but unsure of the model. His knowledge was impressive and I felt comfortable dealing with him. He lead me through the process step by step. I've never received such excellent service from any dealership I've dealt with. The entire team was kind, cohesive, and you could tell really enjoyed their job. I would recommend Logan and this dealership to anyone.
Our Tiguan showed us an emergency light & Heather was able to schedule us in. We had excellent service from Kelan Bernicase as well as from Heather. Walton!
My Loyalty VW technical advisor Mike Altizer has consistently been an invaluable resource in helping me keep my 2018 VW Golf in top-notch mechanical shape !!! … it’s the best car with the best service that I have ever had !!! … thank you for being both highly professional and personable !!! … you can’t get any better !!! … Bob Walters , Midlothian , VA
Just had 1st service (oil change). Service team was great. Worked with Michale Altizer in service at drop iff and he was knowledgeable and made the always "dreaded" dealership service visit pleasant and smooth.
Needed to purchase a new vehicle and was not looking forward to it. From the moment I walked into this Volkswagon dealership I felt at ease. Jacob Williams understood my needs and helped me find the perfect car. He was very friendly, knowledgeable, and professional. Jacob answered all of my questions and made the whole process as pleasant as could be. Will recommend Jacob and this dealership to anyone who is in need or want for a new vehicle.
Jacob was very knowledgeable about Volkswagen vehicles and thoroughly answered all of my questions and concerns in purchasing a vehicle. He ensured the process went smoothly and I am satisfied with my purchase.
I had a wonderful experience with Jacob Williams at this dealership. He was knowledgeable, patient, and truly cared about helping me find the right vehicle.
Jacob Williams at the dealership was exceptional. He listened to what I wanted and found me the perfect car. Great service and a great guy!
Highly recommend Jacob Williams for anyone in the market for a new car. He was professional, courteous, and worked hard to get me a great deal
Michael Altizer provided service in this case. He is my trusted advisor at Loyalty Volkswagen. I can always turn to him for good advice on the maintenance of my car. Trust is an important factor in everything we do and certainly important in the automotive maintenance business. Thank you for the support and the excellent work by the mechanic, Chris I believe, who performed the work on this car.
Great communication with service in helping you full understand what needs to be done and how long it take for the service to be completed
Michale had already served us last time and we are very satisfied with his knowledge. He gave us very good advice on everything, explained and recommended what needed to be done. It was just like the last time, pleasant to work with Michale!
I bought my car here in 2019 Volkswagen jetta. I have never had a problem when going in for service everyone is friendly
Michale Altizer at the service department was clear and courteous, easy to talk too. I waited for my car was being worked on. Michale explained in detail what things need to be worked on as priority. Sent a video and made sure he added note to my service order. They took care of my car. The sales department, however: was a bit relentless. Two approved me with round about questions....the one. on a hot summer day. on the hot pavement with my dog. He abruptly stop me to ask questions. Here I thought I was being approached by a service professional. I was waiting for them to get to a point, so I could go pay... before I realized he was trying to sell me. Service is excellent, the sales team need to stop being manipulative.
This is my second time purchasing from Loyalty VW and having Kody Ellen there every step of the way again. Kody Ellen doesn’t stop until he knows you’re 1000% happy with your purchase. Kody Ellen’s personality and knowledge of vehicles make it such an easy process. Hopefully, I won’t have to return anytime soon to purchase another vehicle but if so I’ll be seeing Kody Ellen and the Loyalty VW team again. Thanks again Loyalty VW!!
Quick, easy, and friendly service! Greg was amazing to work with. 5 stars for sure!
Nothing really stood out in a negative or positive way. My salesman Jacob was wonderful and very patient with me.