Priority Automotive Richmond is now Loyalty Automotive. Learn More

Thursday 9 AM - 9 PM
Lifetime Loyalties

A lifetime of savings on every new car and many used cars, too.

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A lifetime of savings on every
new car and many used cars, too.

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See what people are saying about Loyalty VW Logo

  • Tim G.10/29/2019

    The great Kate Barnard was an amazing sales rep! Really down to earth and funny! We didn't have to haggle hard or threaten to walk away she got us the best deal and even beat out the competition and showing... read more

    April K.10/17/2019

    Fantastic car buying experience! Ron made things so easy and fast.

    ben t.10/17/2019

    Andy and Ron are the best. Great place to buy a car.

  • Tracey A.10/17/2019

    Great dealership with friendly staff.

    Jeremy J.9/30/2019

    Great staff and pleasure to work with. They agreed to all terms within reason and responded quickly. Had trouble reaching them at first but they followed up via social media promptly. Would recommend.


    The people in the service center were very helpful with my concerns. Everything was completed in a timely manner.

  • Joyce G.9/30/2019

    I had a wonderful experience. everything was fast and I was able to drive my car home right away. Thank you Ron and thank you Priority!


    Taz Yung gave me an excellent deal. Very very happy. 2nd Priority purchase in two months.

    nikki t.8/31/2019

    Shaun was very patient and knowledgeable explaining the car's features, making sure he showed me cars with features that I wanted and not wasting time with those I didn't. Some dealerships don't listen and try to push you towards something... read more

  • Mackenzie Z.8/31/2019

    Bought my first new car at Priority Volkswagen. Taz helped me find the car I was looking for. He provided me with excellent customer service. I will continue to be a lifelong customer. Already I have referred multiple people to... read more

    Amanda-Lee P.8/31/2019

    Great experience. I was trying to make a deal with three different dealerships and this one is the only one that worked with me the way I requested-by email. I got a great price and even better customer service-more than... read more

    Jeff C.8/31/2019

    Taz is an awesome guy, he was super helpful and really helped make the whole car buying process easier! I will set all of my friends up with his services!

  • Mackenzie I.8/31/2019

    Andy found me the car I loved, for the price I needed and he did it within hours. I could not have asked for a better outcome!

    David W.7/31/2019

    First time I have ever purchased a vehicle from a dealership and was thoroughly impressed. Hayton was terrific and hustled 100% to make sure the customer was satisfied and not wasting their time. He made sure to make the customer... read more

    shakeia b.7/31/2019

    My salesman Ron Norris was absolutely amazing. He answered all my questions and took his time with me. He explained the difference between purchasing a new or used car vs a lease. If you are in the market for a... read more


Loyalty Volkswagen Logo

Welcome to Loyalty, an all-new Chester Volkswagen dealership built on trust and transparency. Commitment to customers and community. And giving you more. Like a good honest deal on new and used cars. Fair value for your trade. Hassle-free service. And Lifetime Loyalties, our extra value program. It’s good for as long as you own your Loyalty vehicle, and it comes at no charge with every new car and many used cars we sell.

Lifetime Loyalties

  • Lifetime Powertrain Warranty
  • Lifetime Engine Guarantee
  • Lifetime Oil & Filter Changes
  • Lifetime State Inspections
  • Lifetime Towing within 50 miles

7-Day Exchange

When you buy a car at Loyalty, we want to make sure you’re 100% satisfied which is why we offer customers a 7-day exchange. If you don’t love your new car, bring it back. And we’ll exchange it for a car of equal or greater value. If we can help while you’re visiting us online, please feel free to contact us 804.510.1374. We’d love to answer any questions you have or schedule a test drive. Thanks for visiting. We hope to see you soon.

- The Loyalty Volkswagen Team

Home Of Your Lifetime Loyalties

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