804.510.1374
Monday 9 AM - 9 PM
Lifetime Loyalties

A lifetime of savings on every new car and many used cars, too.

Oil & Filter Changes Logo
State Inspections Logo
Powertrain Guarantee Logo
Towing Logo
804.510.1374
DIRECTIONS
SERVICE

Dear friends and loyal customers -

When I acquired 100% ownership of Priority Automotive’s Richmond dealerships in 2014, my dream was to create a new kind of car buying experience. One built on trust and transparency, and a firm commitment to our customers and our community. A place where you could always expect a good honest deal on a new or used car, fair value for your trade, a lifetime of extra service benefits and total service satisfaction.

 

Today, it is my great pleasure to announce that Priority Automotive Richmond is changing its name to better reflect that vision. Beginning November 1st, Priority Automotive Richmond becomes Loyalty Nissan, Toyota and Volkswagen, the Loyalty Used Car Supercenter, and three Loyalty Collision Centers. We talked long and hard about what to call our new kind of dealership, and the conversation always came back to this idea of trust, honesty and always being there for our customers and community. The name “Loyalty” seemed altogether fitting.

 

Don’t worry, your Priorities for Life benefits will always be welcomed at any Loyalty dealership. We’re changing the name to “Lifetime Loyalties,” but the value will stay the same: No charge for oil & filter changes, no charge for state inspections, no charge for towing within 50 miles of the dealership, and a lifetime engine guarantee. For as long as you own it.

 

We’ve got a new motto, too. “You can expect more from us.” So we’re adding a new Lifetime Powertrain Warranty, when you buy your next car or truck, on every new vehicle and many of our used cars. And if you change your mind about the car you buy, there’s a new a 7-day exchange for any car of equal or greater value.

 

When the time comes for a new or used vehicle, maintenance or repairs, or expert collision service, I hope you’ll think of Loyalty first. Where you can expect more from us.

 

Sincerely,

 

Dave Perno

President

Loyalty Automotive

Community Loyalty

Richmond is our home, too. So we make sure to donate our time, energy and resources to important local causes every chance we get.

Lifetime Loyalties

With Lifetime Loyalties, you’ll never pay for oil changes or state inspections. And your engine and powertrain are guaranteed for life.

Learn More

More For Your Trade

We work hard to get you the maximum money for your trade. So you can drive home in a car you really love.

Learn More

Certified and Used Cars

Loyalty’s huge selection of used and Loyalty Certified vehicles offer great value for every budget. If we don’t have what you want, we’ll find it.

Learn More

Collision Repair

Accident repairs or vehicle damage? Loyalty has your back with an expert team of specialists in our three state-of-the-art collision centers.

Learn More

CONTACT US

  • This field is for validation purposes and should be left unchanged.

16300 Priority Way

Chester, VA 23831

Sales Department

Sales Department
804-518-9300

Sales Hours
Mon thru Fri: 9:00 AM – 9:00 PM
Sat: 9:00 AM – 7:00 PM
Sun: 12:00 PM – 5:00 PM

Service Department

Service Department
804-510-1832

Service Hours
Mon thru Fri: 7:30 AM – 6:00 PM
Sat: 8:00 AM – 5:00 PM
Sun: Closed

Parts Department

Parts Department
804-510-1843

Parts Hours
Mon thru Fri: 7:30 AM – 6:00 PM
Sat: 8:00 AM – 5:00 PM
Sun: Closed